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Realtor Websites and the Impact of Foreclosures
By Vic Hurlstorm | December 24, 2009
One way to make sure that you will be able to garner a large part of the market for for bank owned, real estate owned (REO), and foreclosure properties is by using realtor websites. When conducting your search engine optimization (SEO) efforts, make sure that the keywords representing this particular segment of the real estate market are being targeted by your site. This is essential because the likelihood that investors who are interested in these kinds of properties will visit your site would be greatly increased as a result of your site being placed on the front pages of the search engine results when the searchers key in those phrases and words.
The appropriate use of realtor websites is really a prerequisite for the production of real estate leads from the Internet. You could not expect to get a substantial number of leads if you do not have an online presence and if people do not find their way to your site. One important strategy that you might want to follow is to have a specific landing page for investors who are interested in REO, bank owned, and foreclosure properties because you might want have this particular page designed for their unique requirements. For example, this landing page would feature these kinds of properties and its search tool may already be preset for this particular segment of the real estate market.
However, the major components of your website that could be designed for the purpose of producing leads through the cultivation of trust in your visitors are the IDX MLS solutions. These are search widgets that permit the users to look at the different properties contained in the Multiple Listing Service (MLS) that are held by different realtors who have decided to assist each other in selling the properties in their listings. This would be of great value to them because they are able to conduct all of their searches right there on your website and they do not need to look at other realtor sites. This has the advantage of proving to the investors that you are really prepared to serve and that you are not just out to make a profit. You can have an online form on the landing page that is specific for these investors and they can fill it up when they want to get updates on the different properties they are interested in or if they want to contact you. You will then have new leads once they have decided to fill up the form and have sent you their contact details.
Topics: foreclosures | No Comments »