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New Private Money Lender Loans – How You Can Profit
By Tom Dunn | September 18, 2008
This article will take a look at a new and innovative method for real estate investment financing you really should know about. I don’t care if you have never done a single deal, or you’ve done a thousand, take a couple of minutes and read this report, which will introduce you to the idea of private money financing and private lenders. This method can enable you to find and secure deals many experienced investors will be forced to leave behind, and you’ll be able to finance almost any type of property deal. Below, I’ve outlined a few basic steps to get you ready to take advantage of this powerful and flexible financing method.
Initially, you will start by sitting yourself down in a comfortable place and writing out your investment plan. No, I don’t mean you need to pound out thirty pages, but just a short, specific, on-point business plan that will let prospective lenders know you and your business. How do you plan to invest? What types of properties? Will you buy and hold or flip? How will you profit? What kinds of discounts will you realize? Think like a potential investor and answer their questions before they ask them.
Don’t rush through this step. All the time you take here will be paid back later with results. This plan is going to become the basis for two later steps – your elevator speech and your seminar presentation – which I will write about in a later article. Make sure you cover specifics, but don’t be overly long. Think about your future lender as you write your plan, and write to that person. Include specific details about real estate transactions you may have already done, if any. If not, estimate, but don’t exaggerate.
The next step is to create your potential private lenders list by writing down the name of each and every person you know. You’ll make no judgments about worth or lending ability, just follow one simple rule- if you know them, their name goes on your list, whether you have known them for one day or thirty years. If a name pops into your head, write it down, and get help remembering who you know from friends and family. Work towards the most complete, extensive list possible.
You don’t want or need to hurry this step. Slow down and get a good start on the list, then set it aside for a couple of days to let your subconscious go to work. When you pick it up again, you will be astonished at how many new names you’ve remembered. Lastly, keep the list with you constantly for a few days, and put any name you think of down immediately.
Once you have what you believe is a complete list, start adding contact data such as email, street address, and telephone #. The goal is to have at least one way to contact each individual on your list, and you want to make sure the data you have is good and current. Once you start getting in touch with these people, you won’t want to stop to get addresses and such. You’ll be too excited! A little extra time spent here sets you up for massive success later!
OK, last step. Using your business plan as a template, write a letter to your list of possible lenders, telling them what you are doing, how you are doing it, and what you are looking for. Lay it all out for them, and be straightforward. Ask them to think about becoming one of your private lenders. Most important of all, tell them clearly why they should want to do it. In other words, what are the benefits? What’s in it for them?
Some might be scared of this step, but you won’t be! All the preparation you’ve done up til now will give you confidence to carry through to the finish line. Go for it, and write the best letter you possibly can, no matter how many re-writes it takes. this letter is going to be the cornerstone of the future work you do to build a stable of private money sources, eager to stuff cash in your pockets for real estate deals. In your letter, add at least five benefits for the lender to participate, and make them pop! Now that your letter is finished, you are prepared to move on to the next step of finding actual lenders for your private money lender loans program.
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